The client
In 2010, the phrase "print is dead" was popular. My job was to create a successful brand in this dying market. My task was to design the look and feel of the new magazine and newspaper, as well as to serve as its lead designer. From 2010 to 2018, the publications were redesigned to stay current and relevant.
As the company's first designer, I was instrumental in establishing the tone and voice of the brand, as well as what would become the style guide for future creatives.